Coachella came and went in the blink of an eye. Before I left to the festival, I was in disbelief that it was already mid April. Now, as I sit here writing this post I'm in disbelief that Coachella is already over!
While I'm always the friend you should call for a good time, I have a very specific approach to how Coachella should be done. The sun-drenched grunginess of it all attracts the masses year after year. I however, prefer to have an elevated festival experience.
This year, I was lucky enough to partner with Tissot and I don't think I could have chosen a better brand to take with me to the festival. Tissot has a rich heritage rooted in luxury watch manufacturing that dates all the way back to the mid nineteenth century. I loved the juxtaposition of wearing such an iconic time piece at the ultimate millennial playground.
So what's a classy guy with a Tissot watch supposed to do at Coachella? Check out my list below.
1. Check into a luxe desert Oasis, that frowns upon obnoxious festival behavior.
This year, I stayed at Sparrows Lodge, one of the most tranquil and serene properties in Palm Springs. They had a zero tolerance for any sort of flagrant "after party" behavior and because of this, they kept the pool and jacuzzi open 24 hours a day for civilized festivalgoers. (Nothing better than a soak in the hot tub after the festival)
2. Keep your Coachella crew small
I always try and stick with one or two people throughout the entire weekend. There is nothing worse than being with 15 people and having to spend half the festival trying to all find each other again. I stayed with two blogger friends, Eugenie Grey and Eric Jess so coordinating the day's itinerary was a breeze. It's also an amazing feeling to have people around you that understand the importance of treating Coachella as work and not ALL play.
3. Book a driver
While booking a driver sounds like a lavish thing to do, I can guarantee that you will spend more money than you have on Uber's. Having a private driver that was able to safely get us from point A to point B with ease was a true god send. In years past, i've left a party that ended at 9pm and wasn't able to get home until 4am because of the demand from the massive crowds. There is nothing more vulnerable than being completely stranded in the middle of the desert.