Growing up in Los Angeles has made me one of the most jaded human beings on the planet, it’s a blessing and a curse. After 24 years in this town celebrities, TMZ and kale salads start to loose their magic. However, every now and then places like the Bonobos Guide Shop pop up in town and change the way us Angelenos live our day to day.
The new guide shop is situated on La Brea in between Beverly and 2nd Street. This particular stretch of La Brea is quickly becoming the new shopping designation for men in LA with Steven Alan and Gant right next door. When you enter the guide shop you immediately just want to hang out, think chic man cave meets showroom—and did I mention there’s beer? Bonobos also set’s itself apart from LA’s saturated retail market through their innovative approach to the shopping experience. The 1,500 sq ft space is stocked with the season’s outwear, shirts, denim, suits and accessories but buyers don’t actually leave the store with product. Instead, shoppers enjoy a one-on-one personal styling experience and then your selects are mailed directly to you door. For those in the industry, it’s like going to a showroom for a fitting and then having your selects mailed next day.
If you’re in the LA area, be sure to stop by the new La Brea location—you will not be disappointed!