“I have often said that I wish I had invented blue jeans: the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity-all I hope for in my clothes”
Sorry Yves, I disagree! While I could never bash denim (it's almost anti-American to do so) denial is a deadly drug and there is no denying that the current market in menswear lacks some newness. LA based Life/After/Denim is rescuing men's fashion by avoiding the bandwagon of trend and redefining men's staples that never go out of style.
I've learned in my ripe 24 years of life that it's better to shop once and invest, rather than sell my soul to fast fashion. Life/After/Denim celebrates quality, fit and is designed to seamlessly integrate to a man's existing wardrobe (yes, that means you can pair it with denim.) The brand is the epitome of "relaxed edge" for all my no-fuss brothas out there who still like to look sharp.
As an ode to it's LA roots I shot a full Life/After/Denim look at the Beverly Hills Hotel, doesn't get more "LA" than that!
FULL LIFE AFTER DENIM LOOK
SWEATER: Tournament V-Neck SHIRT: Blue Lagoon Shirt TROUSERS: Slim Fit Chinos
SUNGLASSES: KNOCKAROUND BAG: TED BAKER